What is a key action for managing change as a company officer?

Verbalizing personal expectations is a key action for managing change as a company officer because it establishes clear goals and aligns team members with the desired outcomes of the change process. When expectations are articulated effectively, it fosters understanding and provides direction, which is essential during times of change when uncertainty can lead to confusion and resistance among team members.

Communicating expectations helps to create a cohesive environment where everyone knows what is expected of them, thereby minimizing misunderstandings and increasing the likelihood of successful implementation of new initiatives or processes. This open communication allows officers to address concerns, gain buy-in from team members, and ultimately lead the team through the changes more smoothly.

In contrast, implementing strict policies might lead to pushback or resistance rather than cooperation. Evaluating staff performance is certainly important but is more of an assessment tool than a proactive change management strategy. Reducing communication directly contradicts the principles of effective change management, as it can foster isolation and uncertainty among team members, making it harder to implement changes successfully.